How did the Stars incorporate history with style in their 2020 Winter Classic jersey? takes you through the process (with an assist from who does the same for the Predators). Here’s an additional look behind the Stars’ jersey design, as well as a peak behind the Nashville Predators’: You can read more from Matthew DeFranks here. So we’ve really steered away from promoting and showcasing Minnesota North Stars brand, yet still honoring the history.” “We’re really trying to focus on what is our Dallas history, because that’s what our fans know and are used to. “Using the brand has been something that we’ve really tried to get away from,” Stars president Brad Alberts said. It also meant that the Stars wanted to stay away from callbacks to their franchise history as the Minnesota North Stars: That led to the imitation of the old Dallas Texans logo, the city’s first professional hockey team, for the Stars’ primary logo. “Our primary goal, the one that we gave to Adidas and the NHL from the outset was: We want a classic hockey look that is uniquely tied to Dallas,” Stars senior vice president of marketing Dan Stuchal said. The committee had several key requests they wanted check-marked, but at the top of the list was to tie the design to Dallas specifically: The Stars organization created a five-person committee to oversee the creation of the new jersey, which was designed by Adidas. And while most people only care about the design itself, the story behind the design is rather intriguing. The Dallas Stars revealed their Winter Classic jersey (or sweater, if that floats your boat) yesterday, and man, do they look good.
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